Big Data and what it means for PRs

Event coverage

This event occurred on Thursday 31 July 2014.

Big Data and what it means for PRs

Big Data has exploded over the past few years, or at least the now-infamous term has. It is part of the daily conversation in marketing departments, yet PRs, too, can use the power of data to generate results for their organsation/clients.

Our panel of industry experts analysed how Big Data is changing PRs and the innovative brands leading the way in Big Data development. We will also discuss:

  • Why PRs should join the Big Data conversation

  • Identifying and understanding the five ‘Vs’ of Big Data

  • Big Data’s uses and where to get started

  • Which sectors are most suited to using Big Data

  • If an obsession with Big Data stifles creativity

You can join the conversation and post your questions using #GorkanaBigData.

Click here for a recording of the session and share key insights from our experts to ensure that you’re ahead of the competition.

Speakers

Jeni Chapman, Gorkana Group

Jeni Chapman, Gorkana Group

Managing Director, US

Allyson Hugley, Weber Shandwick

Allyson Hugley, Weber Shandwick

Executive Vice President, Measurement, Analytics & Insights

Aron Galonsky, Interbrand

Aron Galonsky, Interbrand

Analytics and Research Senior Director

Big Data and what it means for PRs

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