Has paid media found its place in PR?

Event coverage

This event occurred on Wednesday 20 May 2015.

In a world where we are bombarded with a constant stream of content, a single earned media placement doesn’t have the same cut-through it once did.

Once the domain of advertising, PRs are now required to leverage paid alongside earned media for maximum impact.

Join our panel of experts as we discuss and debate:

• The growing use of paid media and its value in PR. • Striking the balance between paid and earned media. • Who owns paid media? • What does paid mean for the future of PR? • The rise of native advertising.

You’ll also hear case study examples of how brands have worked with the News UK team on creative paid media campaigns.

If your place has been confirmed by our events team, let others know you'll be there:

News UK, 1 London Bridge Street, SE1 9GF

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