Measurement in Government Communications

Event coverage

This event occurred on Thursday 9 October 2014.

Measurement in Government Communications

Alongside expert insights and tips from Paul Hender at Gorkana Group, we will be joined by Alex Aiken, who will provide an overview of measurement in government communications. These learnings will be brought to life by a case study from Cathy Mussert, Department for Business Innovation and Skills.

Please see the agenda below:

12.00 – 12.30 – Registration and Lunch

12.30 – 12.35 – Welcome

12.35 – 12.55 – Overview of the Importance of Measurement, Alex Aiken

12.55 – 13.10 – Practical Overview of Measurement, Paul Hender

13.10 – 13.20 – BIS Case Study, Cathy Mussert

13.20 – 13.30 – Panel Q&A

13.30 – 14:00 – Networking

Measurement in Government Communications

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The Royal Society
6-9 Carlton House Terrace, London SW1Y 5AG

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