Gorkana Insight & Analysis Team
Hill+Knowlton Strategies launches consultancy to support Chinese companies investing in Europe
Hill+Knowlton has set up H+K EastWest to provide a range of communications services for Chinese companies with existing, or planned operations, in Europe and the Americas.
H+K EastWest will build on existing operations in its London, Washington, Ottawa and Beijing offices to provide support to Chinese companies looking to invest in new markets. Its services include market entry strategy for businesses and audience mapping, as well as a range of PR services around campaign development.
Ye Yu (pictured), H+K's executive vice president, APAC and chairman, China, said: “China has ambitious plans to move from ‘Made in China’ to ‘Created in China’. As part of that plan, we are now witnessing the second phase of Chinese companies’ outbound investment strategies, as they move from a resource acquisition play to a focus on moving up the value chain. Chinese firms are recognising that an integrated approach to marketing and content solutions is key to those efforts.”
The consultancy won't be led by a specific H+K division; instead, its different sector-specific units shall provide PR support to Chinese companies where needed.
Richard Millar, H+K London CEO, added: “Chinese investment in Europe, across a range of sectors, continues to grow. At the same time the communications landscape is changing rapidly. As the lines between business and communications strategies become increasingly blurred, Chinese companies need to find more creative solutions to the challenges and opportunities that European markets present. H+K’s purpose-driven communications model means we are uniquely placed to help companies navigate this new landscape. H+K EastWest will serve this aim.”