Gorkana Insight & Analysis Team
Frank PR to promote Apprentice winner Joseph Valente and his Lord Sugar-backed plumbing firm Impra-Gas
Frank PR is handling the personal PR for 2015 Apprentice winner Joseph Valente, as well as promoting his business - plumbing firm Impra-Gas - for which he secured backing from Lord Sugar to the tune of £250,000 after winning the 2015 series of the BBC show.
Lord Sugar choose Valente to receive a £250,000 investment which will help facilitate the growth of the Peterbrough-based company, which Valente has been running for the past three years, in the final episode of the 11th series of The Apprentice, which the BBC aired last month.
Andrew Bloch, group MD and founder of Frank, said: "Primarily, we understand the pressures that all the Apprentice winners come under which is why we have been brought on board to look after Joseph. We have personally looked after the PR of every one of the 11 Apprentice winners once they have won the show.
“We advise them on media strategy and help them devise the right PR & marketing strategy for their particular business. Joseph is extremely excited to get started and build on an already successful business and we are delighted to be part of his team on what should be a fascinating journey."
Frank has worked for Lord Sugar and his businesses since 2001 and currently handles all personal and corporate PR for the entrepreneur.
Bloch and Frank’s deputy MD, David Fraser, are the official spokespeople for Lord Sugar.