Community News

New digital marketing agency OneFifty launches with founding clients including O2 and Virgin Active

12 January 2016

Brands2Life’s Katie Buckett and Alex Pearmain have launched a new social and digital marketing consultancy OneFifty with backing from consumer brand agency Hope&Glory PR.

New digital marketing agency OneFifty launches with founding clients including O2 and Virgin Active

The new agency will work with marketing, brand, communications and customer service teams to provide data products, and help develop socially driven strategies.

Buckett is a digital brand comms specialist, with experience working both in-house and agency-side for global and UK organisations. She began her career within Vauxhall’s marketing comms team and has run social teams across a range of sectors including consumer technology and professional services.

Pearmain has experience in social media, service, comms and digital marketing teams as both a consultant and client. He was also the first head of social media for O2.

Both Buckett and Pearmain worked together at Brands2Life before setting up OneFifty.

Financially backed by Hope&Glory, the agencies will remain separate, with OneFifty based in Shoreditch, London. Buckett and Pearmain plan to have a full-time team of four by February and are actively recruiting.

Jo Carr, co-founder of Hope&Glory, said: “As a standalone agency, OneFifty came to us with a very strong proposition designed and built for the future needs of clients in the digital and social arena. At the same time, both sides felt that combining the data-led strategic approach OneFifty takes with the creatively-driven approach of Hope&Glory would also be a compelling offer to clients we might share in the future.”

Buckett said: “The backing we have secured from Hope&Glory gives us a great start. It means that we can have the approach and intensity of a start-up, but with the resources and ability to recruit of a consultancy two-years into its development. The way we have structured the partnership means that we can remain independent in culture, team, clients and approach.”

Pearmain added: “Our ambition is to work with amazing people who want to be architects of what comes next – clients, colleagues and creators of social and digital experiences. This isn’t going to be achieved by what has gone before, but through a different way of doing business.

“This comes from both what we do and how we do it: creating an environment in which to perfect the right skills and approaches, and offering both to consult and provide data products, to drive more informed decisions.”