Community News

Cheapflights hires White Tiger for UK PR

Travel search brand Cheapflights has brought in White Tiger PR to handle its UK consumer and trade PR, following a competitive pitch.

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AMEC launches measurement service with Cannes Lions

AMEC, the International Association for Measurement and Evaluation of Communication, has linked up with Cannes Lions to launch an advisory service for the Research and Measurement categories of the PR Lions awards.

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Pegasus hires Alison Perkins as head of studio

Health specialist Pegasus has appointed Hogarth Studio’s operations manager, Alison Perkins, to the newly-created role of associate director, head of studio.

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A guide to influencer marketing on Instagram for PRs

Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including Lastminute.com and Radley, Mats Stigzelius, co-founder of Takumi, says influencer marketing works when its "raw, honest and personal". Here he offers five top tips for PRs who are launching an influencer marketing campaign for brands.

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Ex-News of the World editor Andy Coulson teams up with Pitch's Henry Chappell to launch corporate communications consultancy

Andy Coulson, ex-News of the World editor and a former Downing Street director of comms, has joined forces with Pitch's chief exec Henry Chappell to launch Coulson Chappell, a corporate comms consultancy that offers "discreet" strategic comms and corporate advice.

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Café Rouge appoints LightBrigade to handle consumer PR

Café Rouge, part of the Casual Dining Group, has brought in LightBrigade to handle its consumer PR, as the French-styled restaurant chain undergoes a major property and brand revamp.

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Cogent Elliott wins creative comms brief from train operator London Midland following four-way pitch

Train operator London Midland has handed a creative comms brief to marketing comms agency Cogent Elliott, following a four-way pitch.

last year in Pitch Wins

The Food Standards Agency chooses Threepipe for digital and design brief

The Food Standards Agency (FSA) has appointed Threepipe to help drive social reach and engagement around key consumer facing campaigns after a competitive pitch.

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Bottle promotes consumer director Natasha Hill to MD

Bottle’s Natasha Hill has moved from her position as director of consumer to take up the role of MD at the agency.

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Davos 2016: how PRs can realise the true opportunity this week's forum presents

This week's World Economic Forum (WEF), held in Davos and commonly referred to by its place-name, is both star-studded, including celebrities from Bono to Leonardo DiCaprio, and attended by heavyweight business and world leaders, from Draghi to Tsipras. Many key comms professionals and PRs and their clients attend, but what is the real PR opportunity Davos presents? And do you need to be at an event which could cost an individual, according to International Business Times, an average of £22,000 in the last couple of years to attend, writes Kaltrina Bylykbashi.

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