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AMEC launches measurement service with Cannes Lions

22 January 2016

AMEC, the International Association for Measurement and Evaluation of Communication, has linked up with Cannes Lions to launch an advisory service for the Research and Measurement categories of the PR Lions awards.

AMEC launches measurement service with Cannes Lions

The measurement body will provide research advisors to help firms improve their entries to two categories in the awards, which are part of the Cannes Lions International Festival of Creativity, through a Data & Measurement Advisory Scheme. The categories are: Research, Data Analytics & Insight Generation and PR Excellence in Effectiveness.

Research advice is available on a confidential, first come, first served, basis and will be allocated to the first 20 entries, which can now be submitted, in each category, determined by the PR Lions organisers prior to the festival.

Barry Leggetter, CEO of AMEC (pictured), said: "We are thrilled to be associated with PR Lions to help them grow these two data and research categories. It is a practical way in which some of our most expert researchers can help enhance research entries."

Fiorenza Plinio, senior awards manager and regional festivals lead at Lions Festivals, added: "With a bigger focus now being placed on data analytics and evaluation within PR, we are looking forward to seeing some great work being entered into these categories in 2016.

"We believe this partnership with AMEC will offer entrants a unique opportunity to get strong, objective advice from industry professionals, and have the best chance of showcasing award-winning work."

The festival takes place in June in southern France from 18 to 25 June.