Community News

PepsiCo hands UK corporate PR account to Headland Consultancy

PepsiCo has briefed Headland to manage its UK corporate comms, following a pitch for its account in December.

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Burger & Lobster briefs Manifest London as it expands internationally

Restaurant chain Burger & Lobster has brought in Manifest London to establish the brand internationally.

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NEWS ANALYSIS: As ‘Blue Monday’ informed news agendas again this year, what opportunities can brands and PRs find in such media concepts?

Blue Monday, the third Monday in January which is apparently the most depressing day of the year, is an annual media concept but it divides opinion. While many brands - including Innocent and Vodafone - use the story of Blue Monday to push feel-good products and create playful campaigns, many journalists and media experts feel such 'days' are hollow concepts. Kaltrina Bylykbashi investigates the PR opportunities and pitfalls.

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William Grant & Sons hands six-figure brief to Tin Man for its Esoteric whisky portfolio

Independent family-owned distiller William Grant & Sons UK has chosen Tin Man as the UK PR agency for its seven brand Esoteric whisky portfolio, which includes The Balvenie and Monkey Shoulder.

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Thai restaurant Busaba hires Manc Frank for restaurant launches

Manchester PR agency Manc Frank, which is part of Frank PR, has been appointed to launch the first restaurants outside of London for Thai casual dining brand Busaba.

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English winemaker Chapel Down calls in Wild Card

Wild Card has been briefed to handle the UK PR for English winemaker Chapel Down, following a competitive pitch.

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The Lifestyle Agency wins four new briefs including Polish supercar manufacturer Arrinera Automotive S.A. and canned water brand CanO Water

The Lifestyle Agency (TLA) will be adding a range of business wins to its portfolio including Polish supercar manufacturer Arrinera Automotive S.A. and CanO Water, a mineral water brand in resealable cans.

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NEWS ANALYSIS: How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push

Food and drink brands, particularly those aimed at children, are in the spotlight for what they put in their products and how they market them to the public. With the government raising awareness of health issues related to food high in sugar and fat, comms experts agree that food brands have to evolve their messaging and PR campaigns in line with the current political and consumer climate, writes Kaltrina Bylykbashi.

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Nudge wins PR brief to promote Badger Ales

Nudge PR has been handed an ongoing PR brief for Dorset-based Badger Ales, following a competitive pitch.

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NRICH appoints Kindred for New Year's online marketing and social media video campaign

Nutritional milk-based drink NRICH has brought in Kindred to deliver its latest online marketing campaign, following a competitive pitch.

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