Gorkana Group

Your last chance to nominate your PR hero for the 2016 Suzy Ferguson Spirit Award

It’s the last day of the first working week of the year. As you all breathe a sigh of relief and take a well earned break from your work emails at lunch, note that it’s also your last chance to …

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Key insights into journalism’s social media challenge

Jessica Lewis whitepaperFor all of its advantages, social media has served to add another level of complexity to the journalist/PR relationship. Twitter has gifted journalists with a way to build contacts at scale and directly contact consumers so they can ‘crowd-source’ stories …

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Why Alastair Campbell believes measurement can transform leaders and communicators

Alastair CampbellWednesday night was a special night for Gorkana’s Executive Club as I was delighted to welcome Alastair Campbell to dinner, which is made up of senior leaders from the communications industry. We normally have a varied and free-ranging discussion, and

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From Adpocalypse to Advertainment: the Mediatel Media Playground write-up

Madison GiddingsBy Madison Giddings, Senior Content & Licensing Executive, Gorkana

I always know a Mediatel event is going to be a cracker, and the one I attended yesterday did not disappoint. The annual Media Playground conference consisted of thoroughly interesting guest …

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Alistair Campbell says: stop celebrating (if you want to win)

Alison WilliamsBy Alison Williams, Associate Account Director, Gorkana

Last time you won a pitch or smashed a campaign, did you celebrate? Of course you did. But if you ask Alistair Campbell, you shouldn’t have.

I saw Campbell recently at my alma …

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Comms and the City – those who make money value the power of good PR

Corporate reputations matter. Recent studies show this but during the ten years of its existence, City AM has covered a tumultuous time in the City, overseeing the fall of companies beset by problems with both their public and corporate image. …

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A spooktacular spectacle of agency musical bingo

Last night we hosted an Indeedy Musical Bingo Halloween extravaganza (a game show meets dance party meets actual bingo) for some of our favourite London PR agencies, and it’s safe to say we’ll never be able to look at an …

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Celebrations and measurement: effectiveness drives a big night out for the industry

Like the clocks going back, when the PR Week Awards arrive in the autumn, you know Christmas is not far away.

And the presents arrived early for Golin this year, who walked away with the gold award in the prestigious …

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London Business Forum: Branson on Business

Ronan GeorgeBy Ronan George, Media Executive, Gorkana

The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson.

The discussion, Branson on Business hosted by Jeff Grout  Sir Richard, or plain …

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Stylist Live: brands, meet your target consumer

Stylist LiveClaire Burrows, creator and founder of Air & Grace, couldn’t believe her luck as she watched attendees stream into Stylist Live. This was her audience – the women she created her products around – and they were all …

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Gorkana specialises in media intelligence & insight for PRs, Marketers & Journalists. Visit www.gorkana.com for more information.

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